Privacy policy
Last updated on April 11, 2024.

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Introduction to Our Privacy Practices
At AM Advisory s.r.o. ("RateZone"), we value your privacy and are committed to protecting the personal data you share with us. This privacy policy is applicable to all individuals who have provided personal data to us through various means, including but not limited to forms, websites, and mobile applications. Whether you're interacting with us now or have in the past, it's important that you understand how we manage your data.
Why This Matters
We've titled this document "How We Treat Your Data" to ensure the information provided is straightforward and easy to understand. However, you might also recognize this document as our company’s Privacy Policy. The personal data you choose to share with us—both past and future—is voluntarily provided by you. By doing so, you acknowledge and consent to the processing of this data, in accordance with the specific purposes for which you submitted it.
Legal Foundation
In line with Regulation (EU) 2016/679, commonly known as the General Data Protection Regulation (GDPR), we are obligated to inform you about how we will handle your personal data. This ensures that you are fully aware and can provide informed consent regarding the processing of your data.
It's crucial that you read the following details carefully to understand our practices and your rights regarding your personal data.
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Purpose of Data Processing
Why We Use Your Data:
At RateZone, the personal data you provide through our various forms is essential for managing and delivering the services we offer. This data enables us to maintain and manage our user relationships, administer and improve our services, and ensure operational functionality. Without processing your data, we would be unable to provide you with our services.
Communications and Marketing:
If a contractual relationship exists, we may use your information to send updates and information about our products and services. If you prefer not to receive these communications, or if you decide at any time that you no longer wish to receive them, you can opt out by emailing us at dpo@ratezone.eu or by sending a mail to our registered office.
Personalization and Automated Decisions:
To tailor our products and services to your interests and enhance your experience, we create a "user profile" based on the information you provide. This profile helps us to make automated decisions aimed at improving our service offerings, providing personalized shopping recommendations, and sending you targeted marketing information. You have the right to object to this type of processing. You can do so by adjusting the settings in your user profile or contacting us directly.
Highlights for Further Improvement:
Transparency: Ensure that it's clear how users can access, update, and control the use of their personal data.
User Rights: Clearly articulate the rights of users regarding their personal data, including the right to object to certain types of processing and how to exercise these rights.
Legal Basis: Mention the legal basis for processing personal data under GDPR, which could include contractual necessity, consent, legitimate interests, etc.
Contact Information: Provide clear and accessible contact information for users to manage their privacy preferences, exercise their rights, or get more information about data processing practices.
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Why We Use Your Personal Data
At RateZone, we process your personal data for several crucial reasons:
Service Provision: Your personal information is necessary to deliver the services you have requested. We use this data to fulfill our contractual obligations to you.
Consent: We process your data for certain purposes with your explicit consent, which you provide by checking a consent box when completing forms on our site. You have the right to withdraw this consent at any time.
Legitimate Interests: We process your data based on our legitimate interests, which include but are not limited to:
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Enhancing and Personalizing Services: We continually work to improve and personalize the services we offer, making them more efficient and tailored to your needs.
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Security: Ensuring the security of our services is paramount. We take proactive steps to protect our platforms and infrastructure from unauthorized access or harm.
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User Protection: We use your data to protect you and other users from fraud, privacy breaches, and other potential harms.
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Development of New Features: Your data helps us in developing new functionalities that enhance your user experience.
In processing your personal data for these purposes, we always ensure that our legitimate interests do not override your rights and freedoms.
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To Whom Do We Disclose Your Data?
Limited Disclosure:
At RateZone, we uphold the confidentiality of your personal data. We do not share your personal information with third parties unless one of the following conditions is met:
Legal Obligation: We may disclose your data if we are legally required to do so by law enforcement, judicial bodies, or government agencies. This disclosure would occur only in response to lawful requests.
Express Permission: If you have explicitly granted us permission to share your data, we will do so according to the terms of your consent.
Third-Party Service Providers:
To provide certain services, we must work with third-party companies (e.g., hosting providers, email service providers) who process your data on our behalf. These are not "disclosures" but necessary operations to fulfill our services:
Data Processors: These partners are carefully selected and are subject to stringent data processing agreements. They are required to comply with data protection regulations and ensure the confidentiality and security of your data.
Contracts and Compliance: We enter into data processor agreements with all our service providers, mandating compliance with all applicable privacy laws and regulations, ensuring they uphold the integrity and confidentiality of your personal data.
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Data Retention Policy
Duration of Data Retention:
At RateZone, we retain your personal data only as long as necessary to provide you with our services and as required by applicable legal obligations.
Service Provision: We will retain your data for the duration of your active engagement with our services. This includes any period during which you are subscribed to our website or actively using our services.
Legal Compliance: In compliance with legal retention requirements, your data may be retained for a period specified by law, which typically covers the need to handle claims or comply with financial reporting requirements.
User Initiated Cancellation: You may request the cancellation of your account at any time. Upon cancellation, your account will be deactivated, and your data will no longer be visible or used for active service provision.
Post-Cancellation Retention:
Blocking of Data: Following the cancellation of your account, your data will be blocked and retained only if required by law. This includes retaining data for purposes such as tax obligations or legal claims, which typically govern the minimum period during which we must store your information even after account deactivation.
Deletion: After the legally required retention period has elapsed, your data will be securely deleted from our systems.
Requesting Data Deletion:
You can request the deletion of your data at any time, which will be executed following any mandatory retention period required by law.
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How We Store Your Data
Commitment to Security:
At RateZone, we take the security of your personal data extremely seriously. We comply with all obligations under the General Data Protection Regulation (GDPR) and the Czech Organic Law 110/2019, of 24 April, on the Protection of Personal Data and guarantee of digital rights. We are committed to protecting your personal data from unauthorized access, loss, alteration, or misuse.
Security Measures:
We implement robust security measures to safeguard your personal data. This includes technical and organizational measures designed to secure your data against unauthorized or unlawful processing and against accidental loss, destruction, or damage.
While we strive to use commercially acceptable means to protect your personal information, please be aware that no method of transmission over the Internet, or method of electronic storage, is 100% secure. As such, while we strive to protect your personal data, we cannot guarantee its absolute security.
User Responsibility:
The security of your data also depends on you. You are responsible for keeping your account password confidential. We ask you not to share your password with anyone and to be vigilant about protecting this information.
In the event of any breach or suspected breach of your account or personal data, it is crucial that you contact us immediately so that we can take prompt remedial actions.
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How You Can Control the Processing of Your Data
Exercising Your Rights:
At RateZone, we are committed to ensuring that you can exercise your data protection rights easily. You have the following rights concerning your personal data:
Access: You can ask us for copies of your personal data.
Rectification: You have the right to ask us to correct information you think is inaccurate or to complete information you think is incomplete.
Erasure: You can request that we erase your personal data, under certain conditions.
Objection: You have the right to object to our processing of your personal data, under certain conditions.
Restriction of Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
How to Exercise Your Rights:
To exercise any of these rights, please contact us via email at dpo@ratezone.eu or at the postal address provided at the beginning of this policy. When making a request, please attach a photocopy of your national ID card or equivalent proof of identity and specify the action you are requesting.
Cost: Exercising these rights is completely free of charge.
Further Information: For your convenience and to ensure transparency, we also provide additional information about each of these rights within our data protection practices and in the detailed sections of this privacy policy.
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Access, Rectification, and Erasure of Your Personal Data
Accessing Your Data:
You have the right to access your personal data to check what information we hold about you. You can view your personal data by logging into your user account and navigating to the personal data section. Alternatively, you can contact us directly using the contact methods provided at the beginning of this Privacy Policy.
Rectifying Your Data:
If you discover that the information we hold about you is incorrect or incomplete, you have the right to request that we correct or update it. You can typically make these changes yourself through your user account settings or by contacting us directly.
Erasing Your Data:
You also have the right to request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected, among other circumstances. You can submit a request for erasure through your user account or by reaching out to us via the provided contact methods.
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Right to Opposition
Conditions for Opposition:
You have the right to object to the processing of your personal data based on reasons related to your specific situation. This right applies especially when the data processing is based on our legitimate interests, including profiling. You may exercise this right at any time.
RateZone's Response to Objection:
Upon receiving an objection, RateZone will cease processing your personal data unless we demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or for the establishment, exercise, or defense of legal claims.
Legal Obligations:
However, we may continue processing your data if it is necessary for compliance with our legal obligations.
To exercise your right to object, please contact us directly through the methods provided. Specify your specific reasons for objecting to our processing of your data, so we can assess your request appropriately.
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Right to Restriction of Processing
Circumstances for Restriction:
You have the right to request a restriction on the processing of your personal data under certain circumstances. These circumstances include situations where you contest the accuracy of your data, believe our processing is unlawful, or if you have objected to our processing and are awaiting verification of legitimate grounds overriding your interests.
RateZone's Use of Restricted Data:
When processing is restricted, we will store your personal data, but we will not further process it except for the purpose of establishing, exercising, or defending legal claims, protecting the rights of another natural or legal person, or for important public interest reasons.
Legal Compliance:
We will also retain your data as necessary to comply with legal obligations. For instance, we might need to retain some information to fulfill fiscal responsibilities or to respond to requests from competent authorities.
Requesting a Restriction:
To request a restriction on the processing of your personal data, please contact us via the contact methods provided. You should explain the reasons behind your request and why you believe a restriction is necessary.
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Right to Data Portability
Exercise Your Right:
You have the right to data portability, which allows you to receive a copy of the personal data you have provided to us in a structured, commonly used, and machine-readable format. This enables you to transfer this data to another data controller without hindrance from us.
Conditions of Portability:
This right applies in the following circumstances:
The processing is based on your consent or on a contract; and
The processing is carried out by automated means.
How to Request:
To exercise your right to data portability, please contact us via the contact methods provided. Specify that you are requesting the transfer of your data, and we will facilitate this transfer either to you or directly to a new data controller, as specified by you.
Purpose of Portability:
The purpose of this right is to enhance your control over your personal data by allowing you to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without affecting its usability.
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Withdrawal of Consent
Your Rights Regarding Consent:
You have the right to withdraw your consent at any time. Withdrawing your consent does not affect the lawfulness of processing based on consent before its withdrawal.
Effects of Withdrawal:
Service Impact: If you withdraw your consent and request the deletion of your data, we will cease processing your data. However, please be aware that this may mean we are no longer able to provide you with our services.
Continued Processing: In certain cases, we may continue to process your information if there are other legal grounds for the processing, such as compliance with legal obligations or for the establishment, exercise, or defense of legal claims.
Filing a Complaint:
You also have the right to lodge a complaint with the Czech Data Protection Agency if you believe that your data protection rights have been violated.
Direct Contact:
We are committed to your privacy and encourage you to contact us directly at [contact information] to resolve any issues or questions regarding your personal data. We are here to help and ensure your data protection rights are respected.
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Modification of This Personal Data Policy
Right to Update and Modify:
RateZone reserves the right to update or modify this privacy policy to reflect changes in legislation, case law developments, or industry practices. We aim to keep our privacy practices aligned with the highest standards and legal requirements.
Notification of Changes:
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User Notification: Prior to any changes taking effect, we will notify users by posting the updated privacy policy on our website. We encourage you to review our privacy policy periodically to stay informed of any changes.
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Effective Date: The revised privacy policy will take effect immediately upon posting on our website. The date of the last update is always indicated at the top of this document.
Acceptance of Changes:
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Continued Use: If you continue to use our services after changes to the privacy policy have taken effect, you are deemed to have accepted the updated terms.
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Disagreement: If you do not agree with the changes, you may discontinue using our services and exercise any of your rights under data protection law, such as accessing, rectifying, erasing, or restricting the processing of your personal data.
Respecting Your Choices:
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Protection of Your Choices: Any modifications to our privacy policy will not affect the choices you have previously made regarding the treatment of your personal information.
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Significant Changes: If we wish to use your personal information in a way that is significantly different from that stated at the time of collection, we will notify you via email and will not proceed without your express consent.
Service Termination:
RateZone also reserves the right to terminate the services provided to users who do not comply with the legal terms and conditions of use or applicable legislation.
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AM Advisory s.r.o.
Reg.no.: 282 54 406
Tax no.: CZ282 54 406
Address: Na Petynce 2445/27, 16900 Prague, Czech Republic
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Date of registration: 25.02.2008
Registering court: Municipal Court in Prague, department C, file 135620
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email: info@ratezone.eu